Um, I think the mindset is one of digital first. I think you have to go from that mindset rather than replicating the past. As I mentioned earlier, it’s about, you know, creating again, you know, what is, uh, you know, digitally first. I think a number of the organizations we work with are very focused. They recognize the threats in the marketplace. They understand the need to be more agile, more responsive, a more digitally enabled, and they’re investing quite heavily. Um, in, in innovation where guests we’re focused around working with clients on is not so much in producing, you know, lots of powerpoints or, uh, you know, some thought where it, but it’s really looking at the marketplace, understanding where the real change factors are and producing, providing, working with the market to provide assets such as ensure way, for example, where we believe there’s a real market need and an opportunity to transform.