Better digital products for satisfied users thanks to crowdtesting

Welcome to Business Learning’s Future of Mobile Masterclass with Testbirds. When a new mobile phone, app, or other software hits the market, development teams and marketers are glued to the screen as the review sites and consumer forums find out whether they’ve delivered the right product, without any bugs or usability issues. But a single, small discrepancy could destroy the reputation of a brand. And this is the reason why testing and retesting are so crucial for developers.

Still, too many projects fail. Could it be because too many tests are failing? And how do you design and run watertight tests set in real, accurate environments? This is what we’re going to learn today from Philipp Benkler, CEO of Testbirds.