Course overview
Objection Handling in Sales
If you have ever been in a sales negotiation, you will have heard people say things like this:
- I want to speak to my partner.
- It’s too much money.
- I need to think about it.
- No Budget.
These are all typical objections. And handling them is an essential skill.
Bradley Scheffer has spent over 30 years successfully handling objections. His skills in objection handling helped him to become the number one salesperson at Yellow Pages, Canon and Pitney Bowes. In this course, Bradley will teach you the objection handling techniques that will get you more appointments, help you close more deals, and improve your average order size.
People love the way that Bradley explains how to sell effectively. This is what Simon Scott, a sales professional says: “Brad’s outstanding sales training remains the best of all time. This guy is an impact player. He is fun, knowledgeable and empowering.”
If you are a sales professional, Bradley’s course on objection handling may be the single most important piece of training you ever take. Why? Because when you are faced with an objection in sales, you have only got split-seconds to decide what to say. Choose the wrong words and you have lost the sale right there.
The time your prospect raises an objection is the most crucial point in time in the entire sales encounter. And when that happens, it’s commercial suicide to leave it up to luck or improvisation.
The good news is that there are proven ways how to handle these objections.
This course will teach you exactly what to say when an objection is raised, how to say it, and how to follow up the objection. The course explains exactly how to counter the most common objections you are likely to meet, and gives you the principles for handling any others.
Take this course:
- If you NEVER WANT TO LOSE an appointment again
- If you want to DOUBLE your sales income
- If you want to be CONFIDENT in the most difficult sales conversations
Who this course is for:
Anyone who is involved in selling or negotiating in business will benefit from this course including sales professionals, entrepreneurs, and anyone involved in a commercial negotiation
Download course materials
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Objection Handling In Sales
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Objection Handling in Sales
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All videos in this courseAll lessons contain files, transcripts and notes
About the expert
Bradley Scheffer
Bradley is serial entrepreneur with 32 years’ experience in sales, developing leaders, marketing and raising the profile of brands.
See more from Bradley Scheffer